Everybody's talking all this stuff about me
Why don't they just let me live?
I don't need permission, make my own decisions
That's my prerogative!
It was late 2004 and Britney Spears was entering the rebellious phase of her career. Back then she wasn’t the puppet people thought she was, and she decided to take control. She married Kevin Federline and sacked most of the other people in her life, including cool-headed manager Larry Rudolph. And she released “My Prerogative” as her mission statement. It was the first step on a musical path that led to the release of her celebrated album “Blackout”.
This was her “protest” era, when her music often hit out at the media, with their malign interpretations of harmless events in her life, and extreme reactions to her decisions. The UK tabloids - led by the now defunct News Of The World - had been going to town on her since 2002, and from 2004 the US media joined in as well. The fast-rising celeb-bashing photo agencies were making more money out of her than she was making herself.
After 3 years of this treatment, Britney launched “Blackout”. On her only outing as Executive Producer, she carefully and deliberately excised all softness from the album. Beautiful leaked tracks such as fan favorites “Sugarfall”, “State of Grace” and “Let Go” remain unreleased. Some people like to be skeptical about the extent of Britney’s involvement with the planning of the album, but Jive’s then A&R chief Teresa LaBarbera Whites confirmed that she was very much involved, and discussed it on the phone with her several times a day.
So Britney wanted this album to express toughness and control. It would be wrong to characterize it as all about anger and rebellion, but tracks like “Piece of Me”, “Freakshow”, “Toy Soldier”, “Gimme More” and “Why Should I Be Sad” do skew it somewhat in that direction, and there is an overall attitude that shows in her vocal style. It’s a “love it or loathe it” album. The New Musical Express loathed it but The Times loved it and placed it in the top 5 of their “Hundred Best Pop Albums of the Noughties”.
Now here’s the thing. Dr Luke commented that Britney is her own genre, but is “Blackout” her genre? Sure, it’s a great album, but the fanbase seems to be cooling on the question of Britney’s media fixation. One humorist satirised the tracklisting of her albums as:
Song about the media
Song about sex
Song about the media
Song about sex
Song about the media....
...and so on. I noticed too that in our recent PoorBritney.com debate, people were saying that we’d had enough of the media-bashing.
That debate asked if it was time for Britney to find a new musical direction. And this is the problem. “Blackout” was all very well and good, but it didn’t lead anywhere. Since then it feels like she’s treading water. The next album, “Circus” was a candy store full of goodies but had no particular direction or character. “Femme Fatale” is more cohesive but that’s down to Dr Luke’s control-freakery rather than any new visions or increased involvement on Britney’s part.
After “Blackout”, we were hoping for more musical revelations, more intensity, more complexity. We were hoping that the bar for the ultimate quality in pop would be raised even higher by Britney. But it’s like “Blackout” wasn’t so much a summit of achievement as a musical dead end. She can’t go forward from it, she can only go backwards. DISCUSS!
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